Danny Morris

VP Operations


Advanced Framing Solutions, Value Engineering, Structural and Component, Troubleshooting and Repair, Operations, Process Improvement

Career Story

In 1994, I completed an apprenticeship with Norfolk Shipbuilding in Norfolk, VA. During my apprenticeship, I had the opportunity to work in the engineering department and learned how to use AutoCAD. After my apprenticeship, I worked with a local volume homebuilder in Southeast Virginia where I learned and developed a passion for residential construction. In 1996, I moved to Jacksonville, Fl to further my career with Southeastern Metal Manufacturers (SEMCO), and in 1999, Casey Carrigan offered me a job with Apex as the field service rep. I did all the truss repairs for True Truss and Builder First Source as well as Apex structural repairs.

In 2001, the truss designers were moved from True Truss to Apex and I began to manage the truss design department. During this time, I continued to be the primary point of contact for many of our clients, as well as the sub-contractors. I also I worked with the engineers to develop many of the systems and processes used for our production accounts.

In 2016, I was promoted to an operations role with Apex-TDS where I currently enjoy developing and implementing new systems and looking for ways to continuously improve the quality and turnaround times of our designs.

Personal Touch

I have two daughters and a son (all grown), with my youngest daughter currently serving in the Navy. I am the Vice President of Joy to the Children which is a charity that serves underprivileged kids In Nassau County. I also serve on the Nassau County Zoning and Planning Board, and am an active member of Blackrock Baptist Church where I serve as the leader of the men’s group.

Industry Involvement

President of the North Florida Component Manufacturers Association Heavily involved with the Structural Building Components Association Past Presenter, Building Component Manufacturer’s Convention (BCMC) 2008, 2012, 2013, 2018